Laura Fitton, Principal

Laura “@Pistachio” Fitton founded (@oneforty) to help people understand Twitter and the exploding ecosystem of applications and services built on it.  Called “the app store for Twitter” by TechCrunch, oneforty is the place to find, rate, collect and share the best ways to use Twitter.  She is also the co-author of Twitter for Dummies (@dummies).

Called by some a “Cinderella story” and a “Queen” of Twitter, Fitton is credited with explaining Twitter’s value to Guy Kawasaki and dozens of other tech leaders. She has been speaking professionally about the business use of Twitter since October 2007, and by popular demand launched Pistachio Consulting, the first Twitter for Business consultancy, in September 2008.

She’s lectured on Twitter for Business at Harvard Business School, for Cornell’s Entrepreneurs’ Network (she is an alum) and other universities and at numerous conferences including BlogWorldExpo, Defrag, Supernova, LeWeb, Learning 2009 and each of the major Twitter conferences.

Pistachio Consulting clients include Ford, IBM, Johnson & Johnson and Anthem Healthcare. Laura been quoted in more than 50 national publications including the Wall Street Journal, Forbes, Fortune, Newsweek, and BusinessWeek.

On the personal side, Laura stays busy stealing bits of time here and there for ice hockey, ashtanga yoga, surfing, snowboarding and rock-climbing. She’s also a stroke survivor dedicated to raising awareness. Laura makes her home near Boston, MA with her two daughters and a giant Leonberger dog named Hope.


Marcia Conner, VP Enterprise

Marcia Conner, VP Enterprise (@marciamarcia)

Marcia Conner works at the intersection of social messaging and workplace learning, focusing on the trends, markets and dynamics shaping a distributed, collaborative and multi-generational business culture. A former Fortune 500 learning exec, coauthor of Creating a Learning Culture: Strategy, Technology and Practice and cocreator of the Pistachio Consulting Enterprise Microsharing Tools Comparison, she writes the Fast Company blog “Learn At All Levels.” Her latest book, The New Social Learning, will be out in May 2010. Marcia was Information Futurist and Vice President of Education for PeopleSoft, Senior Manager of Worldwide Training at Microsoft and Editor in Chief of Learning in the New Economy magazine. She brings an insider’s perspective to the fields of enterprise technology, corporate community building, human capital development, distributed leadership and education. She has been quoted in the Wall Street Journal, Forbes, Fortune, CIO Magazine, PCWeek, Information Week, and has appeared on ABC World News This Morning. She is a Batten Institute Fellow at the University of Virginia’s Darden School of Business Administration and a 2009 Fellow of the Society for New Communications Research. Learn more at

Tamar Weinberg, Editor, TouchBase Blog

Tamar Weinberg, Editor in Chief, TouchBase Blog (@tamar)

Tamar Weinberg is a social media enthusiast and freelance writer with a passion for all things tech and productivity. She is well known across a wide range of online communities and industries for her work at her own site, Techipedia, as well as her contributions to other major technology and social media blogs. She provides consulting in internet marketing and blogs for numerous online publications, most notably Real Simple Magazine, Lateral Action, Search Engine Roundtable, and Mashable. She is also a former Lifehacker contributor.

Tamar specializes in social media consulting and strategy, blogger outreach, reputation management, and search engine marketing (SEO, link building, and Pay Per Click Marketing), and is the author of The New Community Rules: Marketing on the Social Web. She has been involved in the Internet since the early 90s and has dabbled in social online interactions for more than fifteen years. Tamar has been working nearly exclusively with Internet Marketing side since 2006, though she also has experience with web hosting and technical support and can handle complicated WordPress installations and configurations with ease.

Leslie Poston, Senior Writer, Twitter for Dummies and TouchBase Blog (@geechee_girl)


Steve Mann (@stevemann)

Steve Mann, Advisor

Steve Mann, Advisor

For over 20 years, Steve Mann has led successful and profitable high-tech strategic organizations and businesses. Steve currently leads SAP’s Social Media efforts to leverage Web 2.0 in driving greater customer intimacy, co-innovation on products and services and superior demand for its solutions. Steve also leads SAP’s Total Customer Experience initiative and their  competitive strategies office. In this capacity he creates and executes on strategies to positively impact SAP by raising barriers for competitors to enter given markets and supporting the defense of SAP market strongholds. Mr. Mann and team drive the assertive positioning and syndication of marketing and field-ready tactics to help SAP win repeatedly in the market.

Mr. Mann previously led SAP’s Competitive and Market Intelligence team. In this capacity he was responsible for delivering market insight on competitors and market trends to inform SAP’s strategic planning teams, product portfolio process and customer engagement strategies. His team had unique capabilities to assess both market conditions and competitors and delivers these insights as a service to the corporation.

Prior to joining SAP, Mr. Mann was a principal with the BRM Group, a Jerusalem based Venture Capital firm. As an executive-in-residence, he was responsible for driving and managing strategic venture investments on behalf of BRM. Mr. Mann’s vision and strategies were essential to reduce time-to-market for companies in the BRM portfolio. Prior to joining BRM, Mr. Mann was the vice president of product strategy, for Computer Associates.

Mr. Mann holds bachelors degrees in history and psychology from Emory University, a Masters degree in experimental psychology from NYU, and is a PhD candidate in psychobiology at the City University of New York.

Michael Gruen (@gruen)

Michael Gruen, Advisor

Michael Gruen has earned significant respect in the corporate sphere and within the startup community as a trusted advisor since 2003. In many cases, he has fulfilled the role of interim Chief Operations / Chief Technical Officer with several organizations in need of innovative leadership during crucial developmental periods. In 2006-2007, Michael briefly joined Morgan Stanley as an Analyst.

Currently, Michael is CTO of a Venture group in “stealth mode” and CFO/COO at NOM, a Digital Services Agency. He still serves as an advisor to several small businesses, and on the board of directors on Hamilton Ventures. In addition, he’ll be receiving a co-author credit on the soon-to-be-released “Twitter for Dummies”.

Michael graduated Cum Laude from Hamilton College as a Senior Fellow with a BA in Computer Science. He has published his work on Wireless Security in Mobile Embedded Systems, and received grants for his research with Immersive Technologies for Pedagogical Applications, and for Bluetooth-based Secure Data Synchronization.

Dan Martell (@danmartell)

{ 6 trackbacks }

My Microsharing Success Story.
April 28, 2009 at 3:45 pm
Katie, Being Candid » A guide to completely failing at Twitter (as a musician)
August 25, 2009 at 11:30 am
140Char » The best Twitter application guide
September 25, 2009 at 10:02 am
Real Southern Hospitality…Carolina Style
October 28, 2009 at 6:13 pm
Presentare in pubblico mentre le persone twittano -
March 3, 2010 at 3:37 am
"It's All Here" for Entrepreneurs in Massachusetts | AuthorsGlobe
March 8, 2010 at 7:33 pm

Comments on this entry are closed.