Excerpted from David Maister’s excellent book Strategy and the Fat Smoker:
A good dinner party conversationalist:
- Has a fresh point of view, but does not try to thrust it upon everyone else
- Speaks politely and respectfully
- Tells good stories to illustrate key points
- Is good at drawing other people’s views out and drawing them into conversation
- Speaks intelligently on a variety of topics, but is not afraid to admit areas of ignorance
- Avoids trotting out well-worn arguments or cliches
- Listens with genuine interest
- Is light-hearted in style, but always respectful of others’ views
Want to use Twitter well for your business? Start with this list.
Frankly, smart companies, brands and professionals employ the skills and attributes above wherever they engage: in meetings, presentations, seminars, blogging, Twittering, speeches and even websites.
“Marketing (and/or selling) begin to work when a conversation… becomes a person-to-person interactive dialogue about ideas, beliefs, and perspectives.”
Rules to live, work and love by, friends.
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