9
May

Social Media Consultant Josh Hallett offers this great primer on what NOT to say, couched as a translation tool for corporate press releases and statements. Avoid meaningless crud in ALL your communications, from press releases to presentations and beyond.

(As seen on Global Neighbourhoods)

UPDATE: And this just in, brilliant excerpt on jargon — Leverage Your Core Competencies by Off-Loading Jargon – from Penelope Trunk’s new book The Brazen Careerist. Don’t skip jargon because you “should,” skip it because of what it communicates about you. (And what it fails to communicate.) Meaning (and response) are the whole point of communication, so you’d better know what meaning and response your words really generate.

Category : CEO Blog / presentation skills

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Comments

Penelope Trunk May 11, 2007

Thank you for linking to Brazen Careerist.

I’m new to your blog, so I took a look around. Loved the post just below this one. I’m gearing up to go on a speaking tour for the book. The advice you list really helps.

Penelope

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