Guest Post by Becky McCray
“Create useful content” is just as valid in microsharing as everywhere else. Lorie Marrero (@clutterdiet) used that idea to build her following on Twitter and to build her organizing business.
She joined Twitter in March 2008, and started the #ClutterTweetTip or #CTT as a daily branded tip, using TweetLater to schedule and post in advance. To promote it, she used lots of classic ideas.
“I blogged about my daily Twitter tip. I also put it on the page where people sign up for my newsletter, and put it on my e-mail signature too. Someone posted my blog entry about Twitter to an industry listserve, and now a bunch of other organizers are on Twitter too.”
Has she inadvertently brought on her own competition?
Lorie cites these direct results from Twitter:
- Allowed me to build a relationship with important industry partner, resulting soon in an article on their website that will also be emailed out to their 250k mailing list.
- Met a guy who tweeted me he was putting together a group of local Austin internet marketers. Went to the first meeting, I met a very well-known internet marketer who wants a demo DVD of me to share with one of his partners! Not sure what will happen yet with that. Also met about 25 of My Peeps who speak the same language of SEO, Twitter, blogging, sales letters, etc. Just the beginning on that group, lots of great possibilities.
- Met another person in my industry because she followed me, whom I did not realize had an online store. We ended up talking and she is now carrying my closet product. Cha-ching!
- Have used Twitter to keep in touch better with my local Austin American-Statesman reporters, who are now my very cool friends. Technology writer, Life & Arts writer are good pals I have met in person. I have been in the Statesman a whole bunch this year.
Image via Wikipedia - “Important People” have followed me out of the blue recently, even though I did not yet follow them at the time. That can only mean good things.
- Have gotten closer with people in my industry whom I normally see only once a year at our conference.
- Built a relationship with a product company who ended up agreeing to put our “Clutter Diet Recommended” seal on their home page.
- Follower asked permission to post my #CTT on Weight Watchers message board with credit. Why, yes, of course!!
- And, as of just a few minutes before this interview, my inquiry tweet to hurricane reporters was just blogged.
“All good stuff! ” Lorie said. “And I credit my #CTT for getting me enough followers to be noticed at all.”
You’ll find Lorie’s blog at www.clutterdietblog.com, and you’ll find her @clutterdiet on Twitter.
Becky McCray profiles small business successes and failures at SmallBizSurvival.com.
Ed note: “Met” Lorie when I accidentally appropriated #CTT to play a Twitter game. (“Complete This Tweet: If my closet was a TV show, it would be __________________________ (mine? “What NOT to Wear”)) Ironic that I started the meme out of closet frustration. Great to stumble across this small business Twitter success story in such a typically Twitterly way.
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{ 1 comment… read it below or add one }
Great story here … It’s always inspiring to see how people are being creative with the tools available to them.
Once the tips started going out do you have an idea of what the ‘follower’ growth looked like?
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http://twitter.com/franswaa