From the category archives:

microsharing

Enterprise Micro-Learning

June 17, 2009

An earlier version of this article was published on FastCompany.com and is reprinted here with permission. If you can’t fathom how Twitter can help your company, read on. When a student opened fire on the Virginia Tech campus, the school had no systematic way to alert those in harm’s way. In the days that followed, [...]

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Twitter Hatchlings and History

May 8, 2009

This post originally appeared on Adele McAlear‘s blog and has been published to the Touchbase Blog with permission. Ever wonder about the early days of Twitter? Long before @Oprah and @aplusk, many social media and technology early adopters hopped on board helping to spur the service forward. If you’ve ever wanted to do an historical [...]

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#hashtags on Twitter are like channels on cable TV

April 13, 2009

Readers of ReadWriteWeb no doubt appreciated the hashtag refresher contained in Sarah Perez’ post, “What Does that Hashtag Mean? Tagalus Tells You.” As growth in Twitter has exploded, conversations, interest and confusion over #hashtags have spiked as well. How could they not? The problem is that for all of those new users, the # signs [...]

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Twitter Brings the Rest of Us to Work

April 8, 2009

When I talk with business people about the benefits of Twitter and microsharing in general, I inevitably get asked how I tolerate “waste-of-time” posts. The person asking may be referring to tweets announcing one’s streetcorner locale or a jingle stuck in their mind’s ear. More often than not, though, I learn the person I’m talking [...]

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Neighborhood (Twitter) Talk: RentWiki Launches Twitter Integration

March 12, 2009

When Twitter really is your village… I LOVE the Twitter integrations that www.rentwiki.com just announced. One is “neighborhood talk” — a simple widget on their site that searches Twitter for mentions of the neighborhood. That means you can peek at what’s being said, and if you want, you can immediately reach out to the folks [...]

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Socialtext Signals for the Enterprise Microsharing Market

March 3, 2009

When Socialtext was founded in 2002 no one thought, “We really ought to have microsharing capabilities.” Back then, they aimed to better the enterprise software space with emerging consumer web technologies, and by all measures they’ve succeeded. In recent years, though, the micro-noise has grown and an enterprise 2.0 platform seems almost old fashion without [...]

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Skittles.com All Our Base are Belong to You

March 2, 2009

Woke up to find #skittles and Extreme Social are trending on Twitter search. Why? Agency.com and Mars replaced www.skittles.com with a mashup of redirects to social media channels overlaid by a small navigation widget: HOME: The already famous skittles Twitter search link. This is your home page. Take it away, folks. PRODUCTS: Product information on [...]

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Twitter for Business 101 Webinar

February 25, 2009

When we get the link to The recorded webinar: Click To Play I will add it here. For now, anyone Below, you can recreate the webinar experience — with video even — by watching the UStream.tv recording and clicking through the slides manually, below. Thank you ALL who lent me your ears and thanks for [...]

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Wednesdays at One and Other Events

February 23, 2009

Really excited about our “Wednesdays at One” webinar series — a program of tightly focused, high-value webinars and clinics to help your business make the most of Twitter and microsharing. We’ve announced two dates already, with lots more to come. Expect specialized classes like Twitter for PR, Twitter for Executives and more, as well as [...]

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Pistachio in Motion, SHIFTing Into Place

February 12, 2009

I’m long overdue announcing some of this, so I’ll roll it all out at once… (and then jam over to @bostontwestival, organized by @justinmwhitaker and part of @Amanda Rose’s PHENOMENAL global Twestival movement. (Check it out NOW!) 20,000 Twitterers are gathering over a 24 hour period around the globe. The aim? raise $1 MILLION for [...]

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