2
May

One big, brief thought while reading: Psychology | Inside a deal | Economist.com

Can you see the world, or at least *your* message, from the “audience” point of view?

The same perspective-taking and empathy skills that make people more effective in negotiations also make presentations much stronger and more persuasive. After all, a presentation is often the stepping off point towards engaging in negotiation.

Perspective-taking, “the cognitive power to consider the world from someone else’s viewpoint,” is probably the most important part of presenting more effectively.

(Via SigmaXi’s Science in the News.)

Category : CEO Blog / presentation skills

Comments

Laura, Great point. One thing I coach presenters is to doa little role playing to see if what you’re saying *really* applies to your audience. Here’s a link to my article on ManageSmarter with Seven Tips for Boosting Presentation Performance (http://www.managesmarter.com/msg/content_display/presentations/e3i322308809550e01b88d57f65752adf18)
ahg3
Arthur Germain

John Windsor May 2, 2008

So true — and so hard.

Susan Weiner May 31, 2008

Good point!
So often people’s presentations leave the audience saying “So what?” because the presenter doesn’t consider the audience’s perspective.
By the way, I enjoyed your IMCNE presentation.

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