This was just a series of tweets. I could embellish on this sketch, but I prefer not to. Consider it a “use case” metaphor for enterprise microsharing…
- You lead a large tribe that’s encamped over a wide area. Each morning from the hill you check that each dwelling has a stream of cooking fire smoke.
- It’s status. It saves you visiting each spot each morning. Less walking around management. Simpler “spot-checks” that all’s well.
- One plume is just a trickle and you learn they need more fuel. Another is too dark, they’re doing it wrong. Most are fine, one is absent.
- You adjust what looks out of sorts and move on swiftly with your day. THAT is enterprise microsharing.
FILE UNDER: …Management by *not* walking around?
Related reading
- Enterprise microsharing reading list
- Enterprise microsharing white paper
- Present.ly – Internal Microblogging Just Got Better (davefleet.com)
- Microsharing at Work – a New York Times Story (pistachioconsulting.com)
- Present.ly: An ‘Enterprise Twitter’ Worthy Of The Name (stoweboyd.com)
- Koornk Blatantly Rips Off Twitter (techcrunch.com)
- Staction: Another Run At Workstreaming (stoweboyd.com)

![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=16c7ec53-0f73-45b5-8276-d66b629d88c7)

{ 3 trackbacks }
{ 5 comments… read them below or add one }
Great analogy. I think that’s one of the best examples of enterprise microsharing that I have seen. It breaks it down so nicely.
Thanks for the explanation.
Sincerely,
Misty Faucheux
http://www.viscape.com/users/mistyfau
Nicely done. Simple, concise, and easy to visualize. I look forward to reading more of this – More is Less way of thinking. Kudos to you.
And with Socialtext Dashboard, using built in activity tracking of the people you follow, and built in secure microblogging, it is simple to keep track of your team!
I have a team of R&D web developers. We’ve been using Yammer as a private twitter timeline for our group for many weeks now. Some benefits:
They appreciate knowing what everyone else is up to all the time.
You can do a very quick impromptu poll amongst your team.
They like being members of a very exclusive team.
They like to quickly throw out an idea to the team in a non-disruptive way. They like it when I go to a management or client meeting and can “privately tweet” news via Yammer.
At any given time, I know what everyone is doing, or can find out instantaneously.
It ultimately improves your communication in a very dynamic way. For younger employees that expect to be hyper-connected at all times, it is perfect. Could I work without it? Sure, but I would have to plan to do status meetings, and waste more time walking to their work areas.
Oh, and it’s free. Have a team? Get your own team domain and try it!
@luisseduardo
Great comparison! True microsharing will enable you to spot what kind of meat they are roasting in each tent, too. And you don’t have to be the chief to to that. Through this, Communote has improved our internal (ako “tribal”) communications incredibly.