OraTweet: Oracle’s Enterprise Microsharing Application

by Laura Fitton on September 11, 2008

Just after Yammer won the TC50, Jeremiah Owyang tweeted that Oracle had emailed him to add OraTweet to his list of “internal microblogging” applications.

Sure enough, two posts from developer Noel Portugal’s Oracle Application Express blog describe OraTweet’s origins:

Eventually one of their teams “stumbled over OraTweet while looking for a solution to bridge the communication gap within their global team.” They began to pilot test it and others stepped in to help with development.

“After one week of alpha/beta life and not much internal advertisement OraTweeters numbers went from a dozen to the hundreds and is still growing, which shows that there is a hidden demand for internal communication tools like this. I like the fact that OraTweet flattens enterprise hierarchies and opens communication between all levels.”

Jake Kuramoto’s Oracle Apps Lab post fleshes out how groups work (“more like topics than groups”) and describes the hidden demand they are noticing:

The warm fuzzy of having an app behind the firewall brings out the hidden demand. Hidden demand opens a new user profile to your app too, since most hidden demand users won’t use the consumer version of your social network or micro-blogger, they bring a clean slate of experience to the party. As a designer/develoer, this helps focus the tool.

Jake’s post has the most narrative about how the tool is working and what it integrates with (no longer with Twitter).

I’m also talking with some of the grassroots internal user-advocates by email, and will post those remarks when available.

Oracle CorporationImage via Wikipedia

Humorous aside, someone on OraTweet (wisely) reads TwitterKarma developer Dossy Shiobara. His August 19th tweet: “My blog’s referrer log just picked up oratweet.us.oracle.com – I wonder what _that_ web host does. :-)

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{ 5 comments… read them below or add one }

Peter Laird September 11, 2008 at 12:13 pm

As a new Oracle engineer (absorbed via the BEA acquisition) I can’t stress how valuable OraTweet has been in helping me get connected in with the huge company Oracle is. A couple of reasons:

1. Oracle is a highly distributed enterprise. I work in an office that has few legacy Oracle employees, and so it is difficult to get tapped into the tribal knowledge. OraTweet helps with this, because you can make quick connections with other engineers in the company to pick up useful bits of knowledge.

2. Monitoring the public timeline is actually manageable at the scale of OraTweet, whereas on Twitter it’s not that valuable. This has nice benefits. For example, I learned of an internal project via a reference in a tweet I saw on the public timeline.

3. You can discuss company private info, especially rant about things that aren’t working that well. This can help drive solutions, or at least create back channels to help mitigate the pain. For example, I was major frustrations with an internal engineering system, and I ranted about it on OraTweet. Another engineer in a completely different org saw my tweet suggested a workaround.

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