Pistachio in Motion, SHIFTing Into Place

I’m long overdue announcing some of this, so I’ll roll it all out at once…

(and then jam over to @bostontwestival, organized by @justinmwhitaker and part of @Amanda Rose’s PHENOMENAL global Twestival movement. (Check it out NOW!) 20,000 Twitterers are gathering over a 24 hour period around the globe. The aim? raise $1 MILLION for Charity: Water, my absolute favorite charity)

Todd Defren and I are excited to officially announce* that SHIFT Communications is hosting Pistachio Consulting as a “specialist in residence.” In return for sharing space (and inspiration) in their beautiful offices in the New Balance building in Brighton, I’m working with their executives and teams on what Twitter can do for SHIFT’s clients. Since a majority of SHIFT-ers already Twitter, it’s awesome to dive right into sophisticated and strategic ideas that can rock out what they do for their clients.

We’ll do a few structured sessions that dig deep into Twitter’s utility for PR (yes, we’ll offer these to the public later on in our upcoming webinar series), as well as informal brainstorming sessions and lunch-and-learns.

(*Todd is very silly to use the “Q” word in his post. I blame Brian, Tara and a dollar store sash she gave me. Plus the fact I’m not nearly funny enough to score “Court Jester.”)

Meanwhile, back at the ranch, lots going on:

• Welcome, new Pistachio client Johnson & Johnson

• I’ll guest lecture at Harvard Business School this spring on Twitter for business. Prof. Andrew McAfee‘s students will work with Twitter and enterprise microsharing tools throughout the semester, then lob tomatoes at me give me a rigorous grilling about the business applications and cases we’re seeing. I’m also speaking at the ICA April 4th in a special AIGA program around the Shepard Fairey exhibit.

• Monitor Talent signed me to their roster in December. Contact Mel Blake for high-energy, high-level briefings on Twitter’s business significance. It was completely humbling to meet folks like Dan Ariely, Dan Gillmor, Ethan Zuckerman and dozens more at their Access to Minds event.
  

• Mainstream media attention to the business use of Twitter is at an all-time high. Just my own personal recent clips alone include CIO Magazine, MassHighTech, Entrepreneur Magazine, US News & World Report, NECN, NPR, and CNET.com. Look for Forbes, WSJ and the GQ (UK) soon, too.

• TipJoy We had such a great time collaborating on the @WellWishes campaign (thanks all — YOU raised $25,000 and a whole lot of awareness for Charity: Water!) that Ivan and Abby Kirgin invited me to become an official advisor to TipJoy alongside Chris Sacca. I’d been looking for Twitter to get its own payments system for a long time, and have very high expectations for TipJoy.

• Society for New Communications Research included me in their 2009 Fellows lineup, along with Pistachio collaborator and Fast Company blogger Marcia Conner. Congrats to all the new Fellows, it’s amazing company to be in.

• TouchBase Blog and LinkBlog — Articles, ideas, case studies and links to what businesses need to know about Twitter and microsharing. Don’t have time to scour the social web for that latest information or sort through piles of Twitter news to discern what businesses need to know? We’re your one-stop-shop. Follow @touchbase to find out when we post or add valuable bookmarks to our TouchBase Link Blog (Delicious account). Tamar Weinberg holds house and home together on all of the above as our Editor in Chief alongside more than 25 AWESOME contributors and guest bloggers.

• Twitter for Dummies (old news, but never formally announced) We are writing Twitter for Dummies. I’m thrilled to be working with Michael Gruen (who is also on Pistachio’s advisory board) and Leslie Poston. The book is due out in July, and there’s a even a brainstorming community where you can add your ideas. Also follow @dummies on Twitter for updates when we have them.

We have some great stuff coming up – things that will add business value really cost-effectively, including webinars, hands-on trainings and seminars (starting in NYC) and a new series of white papers and eBooks on the business use of Twitter, enterprise microsharing and more. Also, look for us to (finally) post a team page soon to let you meet the people working hard behind the scenes over here. Speaking of “behind the scenes,” I hope to have even bigger news soon…

Please stay tuned!

Warmly, Pistachio

Related articles by Zemanta

• Pistachio in Residence (www.pr-squared.com)
• Give Water, Join Us Tomorrow! (twitter.com)
• 5 Ways to Help Twestival Raise $1 Million (mashable.com)
• Twestival: Charity 2.0 Funds Clean Water For Everyone (phillyist.com)

Tagged as: charity water, clients, Events, Harvard Business School, ICA, Monitor Talent, news, Shepard Fairey, SNCR, speaking, Twestival, Twitter, Twitter for Dummies