Ben Casnocha book excerpt on your personal brand:
I once spent two hours strategizing with my friend Tim over my one-minute introduction at a big meeting. We analyzed what I wanted to communicate, the dynamics of the room, the needs of the other people, and so forth. Tim and I knew this one minute would be the first time many of the people
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When you present it must be tailored to your audience or they won’t be interested.
Dan Schawbel
Personal Branding Spokesman
http://www.personalbrandingblog.com
Thanks Laura!