Comments on: Skittles.com All Our Base are Belong to You

By: Adrian Chan

Adrian Chan — Tue, 03 Mar 2009 15:35:32 +0000

Laura,

I used the same All your base reference but your version is one better! Seems the debate is around content vs attention. A lot of folks think the content posted debases the brand; others think all press is good press and that skittles was indeed an impactful campaign.

do folks here think this was a one-off, or something that other brands could embrace? would the twitterverse stay polite in future variations on this theme?

http://www.gravity7.com/blog/media/2009/03/i-want-candy-skittles-embraces-twitter.html

By: Clerkendweller

Clerkendweller — Tue, 03 Mar 2009 10:29:53 +0000

Some comments on the security aspects (and a link to this page) at:

http://www.clerkendweller.com/2009/3/3/In-the-Dark-with-Skittles

By: Jeremy Hilton

Jeremy Hilton — Tue, 03 Mar 2009 00:09:04 +0000

I’m interested to see if this a multi-part campaign? Because quite frankly, it’s a novelty that as Rex Hammock put it, “has a short half-life”. Once the twittersphere moves on to the next trend, and without a “next phase” from Skittles, does skittles.com become a ghost town?

By: Peter Corbett

Peter Corbett — Mon, 02 Mar 2009 15:23:49 +0000

I’m one of the ‘bad kids’ I think and had to bomb that feed with the word F*CK….just to test and see if there was a filter: http://twitpic.com/1srl8

Thankfully there are almost no kids on Twitter anyway, so I don’t feel so bad:

http://www.istrategylabs.com/twitter-2009-demographics-and-statistics/

See you at SXSW!

P
from LJF: i edited this to replace that U with an *

By: Suki Fuller

Suki Fuller — Mon, 02 Mar 2009 15:18:44 +0000

Not the wisest move. Filter is needed…kids wanting to learn about the product shall come across that page…and sometimes people just want facts from a company not the opinions and perceptions of other consumers.

By: Tim Otis

Tim Otis — Mon, 02 Mar 2009 14:38:19 +0000

Not sure what I think about this, Laura. It seems social democracy takes a front seat over the company’s own voice. I know social media is power of the people, but where is the consistency with brand messaging nowadays? It’s like the telephone game round and round… and the company’s not even on the line.

Hopefully they do some back-and-forth and don’t completely let it be. Thanks for your insights on this!