Posts tagged as:

Business

Staffing Business Twitter Accounts with Multiple People

October 9, 2008

Guest Post by Mike Keliher Albert Maruggi and I have started working with a new client, a brand new Web start-up, and we’re already seeing some folks mentioning the client on blogs and in Twitter conversations. Beyond that, we’ll obviously be working with a Web-savvy crowd, so having a strong presence in these online communities [...]

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CIO Magazine Four Ways Companies Use Microblogging

September 10, 2008

Chris Lynch was kind enough to interview me for this CIO Magazine article yesterday. I like the framework and examples he put together: (Careful) Product Pushing. Examples: @JetBlue announcing their eBay auctions; @KodakCB tweeting about their product in action. Community Outreach. He nods to @WholeFoods and @PopeyesChicken and urges “think about the communities you serve, [...]

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Breaking Story #bwstory

May 8, 2008

Who’d have thought this blog would ever concern itself with “breaking news?” Certainly not me. But BusinessWeek Senior Writer Stephen Baker is currently using Twitter to write an article about Twitter. Using the #hashtags convention, you can follow @stevebaker‘s Tweets and the ensuing pan-Twitter conversation in any number of ways. You can also follow the [...]

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