Below is the comment I wrote on the @adamlashinsky and @padmasree post “Another view on Twitter”
Not only do ideas get stronger when shared, but working relationships, mutual support, motivation, collaboration, etc. also explode.
One reason “microsharing” is so powerful is that it oddly mimics the dynamics of how natural human relationships form. Oblique interactions, gradual knowing, discovery of common interests and other social objects build trust and connect minds together in surprisingly powerful ways.
And by the way, I’m not too worried about what the “intended” uses of Twitter were, because I see dozens and dozens of “unintended” uses becoming deceptively powerful and helpful in people’s everyday lives.
What consistently creates professional and personal value for people on Twitter are some of the very oldest principles of success. Things like building your professional network, harnessing the power loose ties, surrounding yourself with successful people, finding mentors and collaborators, conferring on best solutions/practices, interacting socially as well as professionally (Twitter as golf course), etc.
Building personal caring and affinity between co-workers is an important part of creating a productive business culture. Microsharing has the potential to boost that and unlock some pretty compelling business value through a number of use cases (the most compelling of which we may not even know yet).
These slides are from my recent keynote on the topic at Jive software’s enterprise UI/UX Summit in Aspen: http://www.slideshare.net/pistachio/uiux-aspen-jive (see thumbnails in the post just prior to this…)
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