This is a guest post by Julio Ojeda-Zapata, author of the just-released book, “Twitter Means Business: How Microblogging Can Help or Hurt Your Company.” Ojeda-Zapata is a Twitter veteran who also has harnessed the service in his print-journalism work, while writing about the twitterverse and related subjects at length.
“To twit or not?”
That was the main headline on the front of the St. Paul Pioneer Press business section this Sunday. It’s also a question many a company has asked itself. Is there business value in embracing Twitter or other forms of public or private microsharing?
In a series of three articles, I lay it out. (To see these pieces in their original, full-color, printed form, grab the page PDFs).
In the main piece (alternate text here), I profile four Minnesota companies that have learned the fine art of the Twitter-based “soft sell” (versus the harder type that can be a twitterverse turnoff):
Best Buy. This mega-retailer has embraced Twitter at all levels. Its chief marketing officer is using it. So is a customer-service manager in a Tulsa, Okla., Best Buy outlet. One Web-savvy operative has even whipped up a customized search engine dubbed Spy for tracking Twitter and other social-media sites.
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