Comments on: Tweetsgiving: Raising Money out of Thin Air http://pistachioconsulting.com/tweetsgiving-raising-money-out-of-thin-air/ Micro sharing. Macro results. Fri, 30 Jul 2010 07:40:09 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Marshall30Dominique http://pistachioconsulting.com/tweetsgiving-raising-money-out-of-thin-air/comment-page-1/#comment-53272 Marshall30Dominique Fri, 18 Jun 2010 18:42:55 +0000 http://pistachioconsulting.com/?p=1959#comment-53272 If you are willing to buy a house, you would have to get the <a href="http://lowest-rate-loans.com" rel="nofollow">loan</a>. Moreover, my brother all the time utilizes a term loan, which occurs to be the most reliable. If you are willing to buy a house, you would have to get the loan. Moreover, my brother all the time utilizes a term loan, which occurs to be the most reliable.

]]> By: TweetsGiving successfully breaks in the new model of tweet-raising | Working Wikily http://pistachioconsulting.com/tweetsgiving-raising-money-out-of-thin-air/comment-page-1/#comment-17672 TweetsGiving successfully breaks in the new model of tweet-raising | Working Wikily Mon, 08 Dec 2008 16:35:34 +0000 http://pistachioconsulting.com/?p=1959#comment-17672 [...] As Lucy Bernholz notes, this might be one more sign that fundraising on Twitter is less marginal and moving to the middle.  Lucy points to some implications for organizations to consider: [...] [...] As Lucy Bernholz notes, this might be one more sign that fundraising on Twitter is less marginal and moving to the middle.  Lucy points to some implications for organizations to consider: [...]

]]> By: 140Char » Bookmarks for November 28th through November 29th http://pistachioconsulting.com/tweetsgiving-raising-money-out-of-thin-air/comment-page-1/#comment-16864 140Char » Bookmarks for November 28th through November 29th Sun, 30 Nov 2008 22:42:16 +0000 http://pistachioconsulting.com/?p=1959#comment-16864 [...] Tweetsgiving: Raising Money out of Thin Air | Pistachio - Nice look at Twitter use for established charities, and the example of Tweetgiving [...] [...] Tweetsgiving: Raising Money out of Thin Air | Pistachio – Nice look at Twitter use for established charities, and the example of Tweetgiving [...]

]]> By: Stacey Monk http://pistachioconsulting.com/tweetsgiving-raising-money-out-of-thin-air/comment-page-1/#comment-16657 Stacey Monk Fri, 28 Nov 2008 21:36:15 +0000 http://pistachioconsulting.com/?p=1959#comment-16657 Hi! I'm the founder of Epic Change. First of all, thanks so much to Jeff and Laura for featuring our TweetsGiving campaign on the site! Just wanted to let you know that this video wasn't actually sponsored by Post-It, and we've received no support from 3M. It just so happened that we entered a YouTube contest sponsored by 3M, and decided to create it on the theme of gratitude, earlier this year. The video was created for $0 entirely by volunteers. Since we already had it on the shelf, and it aligned so closely with the TweetsGiving theme, we decided to post it on the site. Because TweetsGiving was created in 6 days, we didn't have time to re-edit the video without the Post-It branding, so decided to use it as-is. As a nonprofit leader, I absolutely believe this is an example of one way a brand could successfully align with a great story. I agree with Richard that a brand like 3M stands to benefit significantly from such positioning. I hope at some point we'll be able to approach them again, now that the contest has ended and they've chosen alternate winners for the $10K prize. You can see the contest and the winners at http://www.youtube.com/postitnotes. At Epic Change, we believe compelling, hopeful stories are valuable assets that communities can use to generate income. Mutually beneficial marketing partnerships are just one way that might be possible. Hi! I’m the founder of Epic Change. First of all, thanks so much to Jeff and Laura for featuring our TweetsGiving campaign on the site!

Just wanted to let you know that this video wasn’t actually sponsored by Post-It, and we’ve received no support from 3M. It just so happened that we entered a YouTube contest sponsored by 3M, and decided to create it on the theme of gratitude, earlier this year. The video was created for $0 entirely by volunteers. Since we already had it on the shelf, and it aligned so closely with the TweetsGiving theme, we decided to post it on the site. Because TweetsGiving was created in 6 days, we didn’t have time to re-edit the video without the Post-It branding, so decided to use it as-is.

As a nonprofit leader, I absolutely believe this is an example of one way a brand could successfully align with a great story. I agree with Richard that a brand like 3M stands to benefit significantly from such positioning. I hope at some point we’ll be able to approach them again, now that the contest has ended and they’ve chosen alternate winners for the $10K prize. You can see the contest and the winners at http://www.youtube.com/postitnotes.

At Epic Change, we believe compelling, hopeful stories are valuable assets that communities can use to generate income. Mutually beneficial marketing partnerships are just one way that might be possible.

]]> By: PurpleCar http://pistachioconsulting.com/tweetsgiving-raising-money-out-of-thin-air/comment-page-1/#comment-16649 PurpleCar Fri, 28 Nov 2008 20:25:06 +0000 http://pistachioconsulting.com/?p=1959#comment-16649 I think the video is great! It used the product effectively but didn't overshadow the story. The story drove that video, not the product. That's how business needs to support non-profits. The narrative is the key component, and their product is just a part of that narrative. Being a part of esteemed stories such as this is a privilege and an honor. Good for 3M for doing it right. Next time, I'd like to see more transparency, like Mr. Reeve requested in the comment above. It would have been easy to add a subtitle at the end of the video saying that 3M donated toward the cause. Right now I'm wondering whether 3M took advantage of the charity by not paying them at all. I know that's unlikely, but why take the risk? "We donated" is enough. We can't assume that the presence of the video means that 3M supported the charity in exchange for showing the lovely spot they created. I'm not sure how other products would do it, but I thought this video was a great example of the right way to mix business and benevolence. Well done. I think the video is great! It used the product effectively but didn’t overshadow the story. The story drove that video, not the product. That’s how business needs to support non-profits. The narrative is the key component, and their product is just a part of that narrative. Being a part of esteemed stories such as this is a privilege and an honor. Good for 3M for doing it right.

Next time, I’d like to see more transparency, like Mr. Reeve requested in the comment above. It would have been easy to add a subtitle at the end of the video saying that 3M donated toward the cause. Right now I’m wondering whether 3M took advantage of the charity by not paying them at all. I know that’s unlikely, but why take the risk? “We donated” is enough. We can’t assume that the presence of the video means that 3M supported the charity in exchange for showing the lovely spot they created.

I’m not sure how other products would do it, but I thought this video was a great example of the right way to mix business and benevolence. Well done.

]]> By: Richard Reeve http://pistachioconsulting.com/tweetsgiving-raising-money-out-of-thin-air/comment-page-1/#comment-16643 Richard Reeve Fri, 28 Nov 2008 18:36:56 +0000 http://pistachioconsulting.com/?p=1959#comment-16643 I'd be interested in hearing if anyone else found the Post-It note ad at the end of the video a surprise. Working in the non-profit field, it's an interesting balance that is being explored here. It would be interesting if 3M (?) would disclose(transparency) how its support of this project aided the overall progress. Perhaps they have elsewhere. Otherwise, are we not left to think that the company could benefit more in potential sales than the charity? The merging of for-profit marketing goals with non-profit broadcasting is an exciting one. My concern the challenge the consumer/constituent needs to sort through, so that the dual messaging does not backfire. I’d be interested in hearing if anyone else found the Post-It note ad at the end of the video a surprise. Working in the non-profit field, it’s an interesting balance that is being explored here. It would be interesting if 3M (?) would disclose(transparency) how its support of this project aided the overall progress. Perhaps they have elsewhere. Otherwise, are we not left to think that the company could benefit more in potential sales than the charity?

The merging of for-profit marketing goals with non-profit broadcasting is an exciting one. My concern the challenge the consumer/constituent needs to sort through, so that the dual messaging does not backfire.

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