You might think presentations answer “What is it?” Nope. The good ones answer “What does it do?” and “What does that matter?” (credit to @JNSwanson: and great ones answer “What does that matter to me?”)
What is emotionally moving and significant about your work? product? ideas? company? message?
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I’ve been meaning to drop you a note to let you know just how beneficial I find your advice about punching up presentations.
I frequently distribute your blog all over the sales organizations of my company a handful of other sales organizations I have ties to.
Good stuff!