Comments on: Why Executives Should Twitter: Let Us Count the Ways

By: Tweet, Twitter, Twat; PR Pros Twisted Over Twitter « Startuppr’s Blog

Tweet, Twitter, Twat; PR Pros Twisted Over Twitter « Startuppr’s Blog — Tue, 07 Apr 2009 02:50:35 +0000

[...] Comm Execs may not be the ideal candidates to Tweet. Some PR pros are strong supporters of why CEOs need to be on Twitter. But if your CEO is not familiar with social media channels, particularly Twitter, this could be [...]

By: Philip Nowak

Philip Nowak — Tue, 07 Apr 2009 02:28:10 +0000

Any high level executive/CEO that prides him/herself on innovation and customer service should implement Twitter into their business plan.

Where else can you get real time feedback on what customers and competitors really think about your company/product? Don’t be scared of negative feedback. Instead take the bull by its horns and run with it. See what improvements you can make immediately. You can be rest assured that customers will notice your effort.

Perfect example: Brian Roberts of Comcast. Wired magazine featured an article about Robb Topolski, who led the “accusations that he was a censor and a monopolist who wanted to limit citizens’ access to the Internet.” Comcast didn’t exactly have a stellar reputation with its customers. The article talks about a young customer service executive, Famous Frank Eliason (Twitter name Comcastcares), who used Twitter to help Comcast customers work through their issues with the company.

Brian Roberts soon realized that Eliason’s efforts on Twitter were helping Comcast to better understand how to change/adapt their business in response to the complaints of their customers.

That’s the power of Twitter and every high level executive/CEO should learn from this real life example.

Wired Magazine Article Link: http://ow.ly/2eEa

By: Kelly Magowan

Kelly Magowan — Tue, 07 Apr 2009 01:55:16 +0000

A great post topic and points as to why CEO’s need to participate online. In a position of leadership you need to be communicating regularly and openly with those you lead and factor in how those you lead take in information.

Interestingly research by the Australian Institute of Company Directors in their recent journal showed that most executives are not interested in social networking and sites liked LinkedIn and Twitter – rather short sighted one would think.

By: Roz

Roz — Tue, 07 Apr 2009 01:52:10 +0000

Have your CEO look at @zappos for a good example of personable and effective relationship-building twittering.

By: Sharene’s Take on Social Media | Pi Design

Sharene’s Take on Social Media | Pi Design — Thu, 02 Apr 2009 23:20:59 +0000

[...] Another great feature of Twitter is that you get a try out and improve new ideas, expand your communication skills and enrich your knowledge of popular culture. It is important to understand your customers so you can spend your marketing dollars more effectively. Hang out where they are hanging out. Find out what they’re talking about and make yourself available. On Twitter you can ask questions and people will answer. They love when you give advice or point them to a useful website. If you are an entrepreneur then please read this article Why CEO’s Should Use Twitter. [...]

By: Gurprriet Siingh

Gurprriet Siingh — Thu, 02 Apr 2009 17:03:13 +0000

Brilliant.
If we were to apply this to a CEO implementing Twitter internally for employees, the benefits would be equally impactful.. Am writing a blog post on it at the moment, and will soon be up.

By: Margaret Elmendorf

Margaret Elmendorf — Thu, 02 Apr 2009 13:51:54 +0000

You really have some good ideas and I think the CEOs would learn a lot if they would just take the time to do it.

By: Robert V Gallant

Robert V Gallant — Thu, 02 Apr 2009 12:03:30 +0000

Love this – I’m Parcival finding the Holy Grail!

By: Tom Humbarger

Tom Humbarger — Tue, 31 Mar 2009 22:42:57 +0000

Nice post, but I don’t know if it’s enough to convince some executives.

One great way to follow your brand is to use Tweetizen to create a group based on search phrases – http://www.tweetizen.com/.

The great thing about Tweetizen is that you can easily share the results of the group with others or even embed it within your website or blog so everyone can watch and participate in the conversation.

– Tom Humbarger

By: How Chambers of Commerce Should and Shouldn’t Use Twitter « CareerFix by Mary Kurek

Tue, 31 Mar 2009 18:19:16 +0000

[...] Here’s a link to another article from a fellow tweeter that shares why you should tweet: http://pistachioconsulting.com/why-ceos-should-use-twitter/ [...]