Wither A New Media Economy?

by Laura Fitton on January 25, 2009

My “media economy” Twitter rant before patchy SMS delivery:

Though advertising’s effectiveness and “ROI” was always massively less measurable than social media’s it enjoys incumbent advantage/inertia

The whole economic basis of media has been advertising and television. Entities that alternately make us insecure and pacify/numb us.

Can media now find a new engine that is, just as our society needs right now, driven by individuals becoming confident and engaged?

How sustainable could an economy driven by passiveness/insecurity be? Really? What end was it ever driving 2 other than debt overextension?

Just sayin.

I’ll add more commentary, context & links later on, but for now, just setting the sequence straight.

Responding to various comments I added these tweets later on…

Fascinating to look at replies to my (totally desequenced and garbled) media economy rant and see what else you penciled in

Replies reference “government handouts” and “organized media” and other concepts my rant didn’t include.

I’ll blog it later on. I *am* calling out that we need new economic models for new decentralized media and its ties to the broader economy.
@MProfsCEO I believe the new models are still commercially/free market based, but FACILITATIVE. “Helping people buy” not helping co’s sell

@mprofsceo forerunners of them = amazon’s ratings + recommendations, @garyvee’s entire business, social shopping + some affiliate programs

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{ 1 comment… read it below or add one }

Dan Thornton January 25, 2009 at 7:39 pm

One possible source of those new economic models and ideas might come from the movement/project/group Jonathan MacDonald has catalysed…check out http://www.everysingleoneofus.com.

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