Tweetsgiving: Raising Money out of Thin Air

Charities and Not-for-Profits should take note of Tweetsgiving.

by Jeff Pulver. This guest post combines two posts that originally ran on his blog/as Facebook notes.

A Project like Tweetsgiving is an example of how a charity can use social media platforms, in this case, twitter, for fund raising. Imagine being able to raise US$ 10,000 in a 48 hour period from hundreds of people (336 at last count) who contributed $5 and $10 dollars whose only connection with a charity was when they discovered the fund raising efforts because of one of their friends on twitter?

Imagine what can be done with more established charities. I believe micro giving promoted on social media networks can have a positive impact on fund raising in the weeks, months and years ahead. Not-for-Profits should take note of this and the work of : Beth Kanter, Rebecca Bollwitt, Stacey Monk and others who are pioneering this field as they can benefit directly as they discover and learn how to properly leverage social media and the passion people have for their respective charities.

Jeff blogged all about Tweetsgiving the previous day:

Another example of Leveraging Social Media for the Social Good: Tweetsgiving

I just became aware of

From the website:

“Tweetsgiving is a Twitter celebration of gratitude and giving created by Epic Change, a 501(c)(3) nonprofit organization. The project aims to demonstrate the power of the social web by raising $10,000 in 48 hours to build a classroom in Tanzania.

TweetsGiving will be held from Tuesday, 11.25.08 (12pm EST) to Thursday, 11.27.08 (12pm EST).

At last check, they were almost halfway to their goal.


“How do I participate?

1. TWEET THANKS: Share something you’re thankful for with all your twitter followers. Your tweets can be touching or silly, poignant or fun. Just tweet from the heart and be sure to include the #TweetsGiving tag and a link to:

2. GIVE: Make a donation in honor of whatever – or whomever – you’re grateful for.

* Every $10 buys a brick to build a classroom in Tanzania. (1,000 bricks = new classroom!) Email your TweetsGiving tweet to, and it will be painted on your brick!

* For $100 or more, you’ll be named one of our “Top Turkeys” and we’ll list your gift on our site.

* Or, with the holiday season approaching, you may buy unique gifts at: With each purchase, you’ll add one or more bricks to a new classroom at the school.

3. SPREAD THE GRATITUDE: Follow @TweetsGiving to fill your twitter stream with gratitude, then blog, retweet, or even change your avatar to the TweetsGiving Turkey.”

Their story:

Tweetsgiving is a project of Epic Change that seeks to demonstrate the power of twitter and the social web by spreading gratitude and raising $10,000 in 48 hours to build a classroom at the school in Tanzania. The project was inspired by the TrickorTweet campaign organized around Halloween by @TheGrokand @ChrisBrogan.

Epic Change is a 501(c)(3) nonprofit organization that uses the power of stories to create social change. Their current project is to rebuild and expand Shepherds Junior, a primary school in Arusha, Tanzania. Mama Lucy Kamptoni, a savvy and passionate local woman, started the school near her home in 2003 with the money she raised from selling chickens. She believes that education is the key to transforming a country gripped by poverty. By participating in TweetsGiving, you’re investing in the education and future of students like Gideon, Pius, Glory, and many more who have the potential to change the world. All the funds raised will go to build a new classroom at the school.

In the spirit of Thanksgiving, please take a look at this inspiring video message of gratitude from the children:


Jeff Pulver is the Chairman and Founder of His blog is well read within the IP Communications Industry and in high-tech communities around the world. He is the publisher of The Pulver Report and and creator of the industry standard Voice on the Net (VON) events. Additionally, Mr. Pulver is the founder of FWD, the VON Coalition, PrimeTimeRewind.TV, Vivox and is the co-founder of VoIP provider, Vonage.

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