About Pistachio

Businesses are flocking to Twitter and other microsharing tools, but most have little or no clear idea of why they should be there, how these types of tools really work, what they could accomplish or how to do so. At best, many are shots in the dark. At worst, they’re squandering time, resources and opportunity and brand equity.

Pistachio Consulting delivers microsharing and social media strategies to improve both your company’s operations and customer engagement. We provide the insight and know-how into the latest tools and technologies that are applicable to your business and your message, along with soup-to-nuts program development and advisement. Drop us a line and let us help you ratchet up your business.

News & Updates

Best Buy’s “Mix”: Enterprise Microsharing Goes Big

Posted by Laura Fitton at 7 October, 2008, 1:44 am

Best Buy is sometimes called the

Image via Wikipedia

IBM’s got BlueTwit. Oracle’s testing OraTweets. SAP’s experiments include ESME, SAP Talk (laconi.ca), ShoutIt and apparently others. Yammer has an ad-hoc base at thousands of companies. But so far, no large corporation has rolled out microsharing company-wide.

Enter Gary Koelling and Steve Bendt, Best Buy’s Senior Managers for Social Technology, and better known as the guys who built Blue Shirt Nation. Drupal-based Blue Shirt Nation went on to become the prime internal enterprise 2.0 case study in… Continue reading

Read more posts on the TouchBase Blog...