Social media tools can help you rock out the next event you attend. Some general ideas to get you started (add your tips in the comments)…
Know the Territory
See if anyone has set up an RSS compilation (such as Grazr) app. to compile event related news, participant blog posts, into a single stream. Spend some time with the event’s website itself, to review schedule, tips, attendees, etc. extra handy if the site has any RSS feeds.
Take a look at who else is going, per Facebook page, event website, etc. You might actually send some polite notes/connection requests (describe similarities, relevance or something to do with their interests) to those you hope to see at the event. Events are a flurry of activity and attention. If you have specific questions, contact the individual/s in advance so that you’re not surprising them. Try to see meeting someone from their side and keep it respectful, engaging and mutually beneficial. You’re at your best when connecting to and sharing with humans, not pitching.
Ask your friends if there is anyone in particular that you “really should meet” at the event. (note: this should be meet for a reason: something in common, etc., not meet because they’re famous or you want to extract something from them etc.). Tune in to who else is going and see if you can be helpful. Not sycophantic, just helpful. Just before Leweb3 I learned on Twitter that a friend of a friend needed an iPhone brought to France. I live near an Apple store. I was more than happy to help.
Listen!
Keep an eye on streams of commentary/community such as Twitter. Try to follow/connect mutually with folks who will be attending that you might like to meet. Subscribe (follow them or use RSS from their profile pages) to the feeds of others who will be there, so you can see at a glance what is going on as the event unfolds. You can go to www.summize.com or www.terraminds.com, search for a term or keyword (like the conference name) and then subscribe to an RSS feed of those search results. Often the event will also have a twitter feed or keyword tags (like hash tags) to use in compiling event-related tweets. Most of this advice also applies to blog search, general search and more.
UPDATE: Very easy and efficient way to listen: go to @eventtrack, find your event, click and/or subscribe to follow along.
Speak up!
Blog about it: post that you are going and a little bit about your interests in the conference. You may get the opportunity to meet blog readers, followers, friends of friends, etc. You can also use Twitter or your blog (or social networks. or all of the above.) to ask: Who else is going? What is going on? Who wants to connect?
Go With the Flow
The best advice came from @shelisrael: go with the flow. Your plans will change. Synchronicity and serendipity will send opportunities your way. Don’t be so tied to plans that you can’t experience them fully. Don’t be afraid to invoke the “law of two feet,” that is, to move on if you are not deriving value. Try another session or hallway conversation or social group instead.
Populate your Village
Don’t just grab (and foist) business cards, find ways to loosely connect with the people you meet going forward. Leave doors open or ajar. Use a presence application or a social network to allow the contact to gradually become more known to you and to get to know you better. Read each other’s blogs, share ideas, allow the relationship to emerge organically instead of confining it to a contact management dead-end. This practice of gradually getting to know people and preserving an open line of communication is what inspired Twitter is my Village. Find a metaphor and platform that works for you.
I’ll post later this week with a follow-up on better meeting and connecting with people at events.