ABOUT US

Pistachio

Brands and businesses are flocking to Twitter. Internal “enterprise 2.0″ microsharing can make your company run better. But most companies have little or no clear idea of how these tools really work, what they could accomplish or how to do so. At best, many efforts are shots in the dark. At worst, they’re squandering time, resources, opportunity and brand equity.

Pistachio Consulting’s exclusive focus on microsharing means you get the best expertise available, whether your need is for branding and market engagement or internal employee networks. We deliver briefings, strategy, research and best practices to maximize business effectiveness, along with soup-to-nuts program development and training. Drop us a line and let us help you turn microsharing into macro results.

Laura Fitton

Laura “@Pistachio” Fitton is one of the first prominent “microbloggers,” with roughly 6,500 readers on Twitter. An early beta tester of Seesmic and Qik, she connects people to new ideas and innovations using all the tools of microsharing.

Her innovative use of social media has also gotten the attention of the top minds in technology, as profiled by Naked Conversations author Shel Israel for his Global Survey. Laura has also been quoted in The New York Times Magazine, BusinessWeek, The New York Times, The LA Times, Newsweek.com, Inc.com, CIO Magazine, CNET, ZDNet and many other magazines, publications, web shows and blogs. She speaks at technology conferences, private industry and guest lectures at Bentley College.

Laura is a magna cum laude graduate of Cornell University’s eclectic College Scholar program. In “past lives” she studied science writing with Carl Sagan, rock climbed, sailed on a schooner, raised a niece, ran a hobby farm, traveled and lived abroad.

Today she lives in Boston with two toddler daughters and a giant Leonberger. She practices Ashtanga yoga and plays ice hockey in her “spare” time, and is a stroke survivor dedicated to raising awareness.

Why “Pistachio”?

Pistachio was the color of the walls in Laura’s first office — that precise, indescribably ugly shade of Grandma’s favorite ice cream on summer nights at Friendly’s by the rotary in Gloucester.

Now it’s an iconic brand with a personal touch (and a sense of humor!)

What THEY Said:

“Laura Fitton, a young mom in Boston, has thousands of people following her on Twitter… Laura has built trust, which has led to a successful career as a consultant and a worldwide speaking practice.  She’s met fascinating people and changed the way her tribe sees the world. She now has true fans, people who seek her out and talk about her. Laura couldn’t have done this with one speech or one blog post. But by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead.” -Seth Godin in Tribes

“David Armano convinced me to use Twitter….several days later, Laura, in a presentation, helped me understand its power in terms of connecting directly with people and customers to build relationships and further what Dell is all about- direct customer connections and relationships.” - Richard Binhammer, @RichardAtDell, Conversations, Communities and Communications, Dell, Inc.

“Laura’s more at home in her online social networks than most of us are in our own skins.” - Doc Searls, Author, The Cluetrain Manifesto

“Laura convinced me to try Twitter, and Twitter has caused much of the success of Alltop. Without Laura, I’d just be another broken-down entrepreneur in the Web 2.0 dumpster.” - Guy Kawasaki, Author, VC, Entrepreneur, Funny Guy.

“I had no idea why I should be using Twitter. But Laura convinced me to try it, and walked me through my first, absurdly painful steps. Now I am convinced that 140-character twitters will be the poetic format of the new millennium.” - Penelope Trunk, Author, Blogger and Founder, The Brazen Careerist.