Market Engagement

More and more brands are flocking to Twitter, most with an overriding sense of uncertainty. What is the set of tools (video, text, photo, audio, search, clients, etc.) that comprise microsharing? What does it do? What can we use it for? How do we reach our audience here? How is this different? How can we measure success? How do we govern it?

Smart businesses want to understand and learn how to approach the opportunity. We educate and develop standards of excellence, authenticity and engagement.


  • Provide another channel for service and support
  • Knowledge sharing, collaboration and co-innovation with customers
  • Increase brand awareness and influence
  • New sources of revenue
  • Marketing and sales channel
  • Market intelligence


Our methodology incorporates a disciplined approach with dynamic, creative innovation

  • Market overview
  • Best practices
  • Recommendations and strategy
  • Implementation and support

We Help Brands Answer:

Who are you? What do you want to accomplish? How can you use these tools to generate unique value and business opportunities?

We deliver business and brand value through innovative market engagements on Twitter and other compelling microsharing tools. We develop innovative, productive, measurable strategies for corporate, brand and individual clients and we partner with other firms to provide expert advice to their clients.

Our Services

  • Briefings: bring your team’s skills up to date or have us show our clients what is possible.
  • Executive, individual and team coaching
  • Defining standards of excellence, authenticity and engagement
  • Best practices and research
  • Coaching high-profile individuals: executives, celebrities, marketers…
  • Turnkey lifestreaming/microsharing solutions: strategy, tools, training, implementation, advice, coaching and revenue sources

{ 2 trackbacks }

The Death of Community
October 19, 2008 at 2:44 am
Pistachio, une société de conseil en communication très spéciale | TechItsWay
November 27, 2008 at 5:54 am

{ 1 comment }

Ron Kanjani September 27, 2009 at 11:07 am

We are coming out with new website for and are very keen to add twitter to both our site’s (canadian and US)
let us know how you can help us in generating new business through this medium,



Comments on this entry are closed.