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Marcia Conner

Pistachio Consulting published one of the first comprehensive surveys of the enterprise microsharing tools market in fall 2008. This report is available for free on our site. That report was based, in part, on a 15-question survey that we invited the tool providers to complete about their products. We verified the information and, in many cases, conducted follow-up interviews.

Much has happen since it first appeared and so we are developing an update now. For example, many of the enterprise collaboration application providers have integrated microsharing into their feature sets. In addition, many new features have been introduced to better adapt microsharing to the enterprise environment and to take advantage of the possibilities within the contained, secure, and trusted community that an enterprise offers. We have expanded our questions to take these changes into consideration.

Our new survey contains 30 questions to reflect the advances in current offerings. We now invite interested enterprise microsharing vendors to participate in this new research effort. There is a brief explanation of each question. Be sure to refer to these explanations as you complete the survey. We look forward to sharing the results. The survey is now open and will be open for participation until Monday May 3, 2010.

We will again be verifying the input and contacting many of the participating vendors for follow-up conversations. Bill Ives will be instrumental in doing the research. Gina Minks, our intern, will offer additional enterprise perspective and assist in the process. Laura Fitton will provide her unique perspective on the microsharing space, and I’ll work closely on the report writing.

We look forward to producing something valuable to the enterprise 2.0 community and to each of us doggedly determined to learn as much as we can with our colleagues, in the little moments between the rest of our work.

-Marcia Conner


Twitter for Trainers

November 8, 2009

The article is reprinted from the August 2009 T+D Think Twitter is just for narcissists with too much time on their hands? Think again. Workplace learning professionals have begun to realize a learning return. If you’re not part of this social networking phenomenon, you risk getting left behind. Stephen Hart, a corporate trainer specializing in [...]

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oneforty what?

October 1, 2009

When Laura Fitton (@pistachio) told me she was starting another company, “An appstore for Twitter,” I knew my life was going to change. Perhaps that seems too dramatic. Hear me out. What she’d envisioned wasn’t just about to change my life. It was about to change the landscape of Twitter, a tool many of us [...]

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Twitter from the Showfloor

August 21, 2009

We’ve reported on the growing use of Twitter to connect people at conferences during sessions. Now examples of Twitter use during other parts of conferences and events have begun to surface. One fabulous success story comes from The Chicago Market: Living and Giving, the country’s longest-running gift show,  spanning 5 show floors. This year, the [...]

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Socialcast Adds Broadcasting to Enterprise Microsharing

August 4, 2009

Written with Bill Ives, who works with Pistachio Consulting periodically on the enterprise space. Social media tools have begun to migrate from the consumer web to the business web, sometimes facing outward, sometimes focused in. Just as public-facing applications need broad appeal, enterprise tools need to be designed for a defined organizational space to be [...]

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Enterprise Micro-Learning

June 17, 2009

An earlier version of this article was published on and is reprinted here with permission. If you can’t fathom how Twitter can help your company, read on. When a student opened fire on the Virginia Tech campus, the school had no systematic way to alert those in harm’s way. In the days that followed, [...]

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Twitter Brings the Rest of Us to Work

April 8, 2009

When I talk with business people about the benefits of Twitter and microsharing in general, I inevitably get asked how I tolerate “waste-of-time” posts. The person asking may be referring to tweets announcing one’s streetcorner locale or a jingle stuck in their mind’s ear. More often than not, though, I learn the person I’m talking [...]

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Socialtext Signals for the Enterprise Microsharing Market

March 3, 2009

When Socialtext was founded in 2002 no one thought, “We really ought to have microsharing capabilities.” Back then, they aimed to better the enterprise software space with emerging consumer web technologies, and by all measures they’ve succeeded. In recent years, though, the micro-noise has grown and an enterprise 2.0 platform seems almost old fashion without [...]

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