NEW PERMANENT PAGE: Twitter for Business
9.10.2008 UPDATE: Lots of mainstream media attention to Twitter for Business in the past week:
- Brave New World of Digital Intimacy, New York Times Magazine
- CEO Guide to Microblogging, BusinessWeek (6-part Special Report)
- Four Ways Companies Use Microblogging, CIO Magazine
- Five Marketing Tips for Tackling Twitter, Steve Mulder
- How Twitter Can Help at Work – Shifting Careers – Small Business – New York Times Blog
- Chris’ post is the kind of thing your company’s Twitterers should post on the wall as they get the hang of it: full of practical ideas, examples and humorous guidance on the hows and whys of doing it right. Stick around for the comments too, which are always worth a look at his site.
- Valeria writes about three business reasons to Twitter: 1) potential channel presence, 2) try new ideas for feedback and 3) establishing a business voice and personality.
Should your company Twitter? Start learning what you need to know about Twitter for your business with these quick reads:
- Why Twitter Matters by Stephen Baker, Businessweek May 15, 2008
- See how USAToday wrote about (and uses) Twitter
- New York Times and ABC News both covered Comcast‘s Twitter use
- Ellen Petry Leanse‘s 8 Twitter tips for business series of posts is a solid guide 1&2, 3&4, 5&6, 7&8
- UI on this Business Matters supplement is a tricky if your browser lags, but the content is solid
- @RogerBauer kept this slide deck very simple and directly addressed myths and obstacles.
There are also lots of great, practical tips online. Here are a few to start:
- Chris Brogan explains a practical, simple business use case: Listening for opportunities
- Jeremiah Owyang outlines a trajectory for the “Evolution of brands on Twitter”
- John Jantsch put together a free beginners’ guide to using Twitter for business
- Ann Handley talks about “7 ways marketers can use Twitter”
- Joel Postman “rules” for corporate presence on Twitter post highlights the importance of 1) legitimacy 2) real names 3) ability to respond meaningfully 4) protect consumers 5) list accounts on your website 6) be human 7) let regular employees participate
- Valeria Maltoni asks “Is it time for corporations to get a Twitter presence
- Shara Karasic at Work.com offers her Guide to Twitter for business
10.06.08 UPDATE: Anita Campbell at Inc.com on Why Business Bloggers are Twittering and Rich Brooks on How to Use Twitter for Business (both found in @JordanLevy‘s flowgram). Also, @LeeOdden has some really interesting posts and did a “how do you use Twitter” poll in Spring 2008. Lee, want to partner up and re-run that poll with a bigger sample size?
This is the first of a series of “index” posts on the business use of Twitter. Coming up, look for my own advice for businesses that want to Twitter, guides to brands that Twitter (and how to add yours), convincing your workplace about the value of Twitter, poor business uses of Twitter and more. Please stay tuned and consider subscribing to our feed. UPDATE: I added links to the names I had missed. In addition, posts about the *internal* business use of microsharing tools will be coming soon.
*We’re about to relaunch as the first social media agency to specialize in microsharing. We’re helping companies, brands, other agencies and high profile individuals make smart business use of these tools. We’ll do briefings, consulting, strategy, training and full microsharing programs that create value, engage customers, learn more about their market, etc. Stay tuned for more details in the next two weeks.