Twitter for Business Reading List

by Laura Fitton on August 26, 2008

NEW PERMANENT PAGE: Twitter for Business

We’ve moved this list onto its own permanent page on Pistachio

Please also see our linkblog sharing articles about the business uses of microsharing, Twitter and more. Please subscribe to the linkblog by RSS here.

9.10.2008 UPDATE: Lots of mainstream media attention to Twitter for Business in the past week:

UPDATE: We missed Tara Hunt‘s Tweeting for Companies 101 and Dawn Foster‘s guide for brands and corporate identities.

Both Valeria Maltoni and Chris Brogan just posted about smart ways to use Twitter for business. (*I’d love to say it’s clever blogger outreach strategy, but it’s just great timing.)

  • Chris’ post is the kind of thing your company’s Twitterers should post on the wall as they get the hang of it: full of practical ideas, examples and humorous guidance on the hows and whys of doing it right. Stick around for the comments too, which are always worth a look at his site.
  • Valeria writes about three business reasons to Twitter: 1) potential channel presence, 2) try new ideas for feedback and 3) establishing a business voice and personality.

Twitter (twttr) was a kind of collaboration tool for the original business team. Speculation about its business utility isn’t new, but the buzz is certainly picking up.

Should your company Twitter? Start learning what you need to know about Twitter for your business with these quick reads:

There are also lots of great, practical tips online. Here are a few to start:

10.06.08 UPDATE: Anita Campbell at on Why Business Bloggers are Twittering and Rich Brooks on How to Use Twitter for Business (both found in @JordanLevy‘s flowgram). Also, @LeeOdden has some really interesting posts and did a “how do you use Twitter” poll in Spring 2008. Lee, want to partner up and re-run that poll with a bigger sample size?

This is the first of a series of “index” posts on the business use of Twitter. Coming up, look for my own advice for businesses that want to Twitter, guides to brands that Twitter (and how to add yours), convincing your workplace about the value of Twitter, poor business uses of Twitter and more. Please stay tuned and consider subscribing to our feed. UPDATE: I added links to the names I had missed. In addition, posts about the *internal* business use of microsharing tools will be coming soon.

*We’re about to relaunch as the first social media agency to specialize in microsharing. We’re helping companies, brands, other agencies and high profile individuals make smart business use of these tools. We’ll do briefings, consulting, strategy, training and full microsharing programs that create value, engage customers, learn more about their market, etc. Stay tuned for more details in the next two weeks.

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Dr Mathew McDougall September 25, 2008 at 3:27 pm

Please find an article that talks about the use of twitter and twitter clones in China.

kris September 25, 2008 at 4:52 pm

Looks like a great list.

I think a wonderful addition would be

AV Flox September 26, 2008 at 2:03 am

Excellent list, I’m going through them now. You’re wonderful.

Starry Nebula September 26, 2008 at 6:12 am

Thank you for this nice list! I may study these.

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