Page 2 of 3

List of Internal Microsharing Tools

Image via CrunchBase

My list (based on Jeremiah’s) of publicly known “Twitter-like” microsharing tools for internal deployment within companies. I’m keeping it spare to make it easier to update. See Jeremiah’s list of tools for more explanation and descriptions. *I also include four open source applications reported by John Eckman.

  1. BlueTwit (IBM)
  2. ESME (SAP/Siemens SDN)
  3. *Jisko (AGPL)
  4. Laconica (better known as
  5. OraTweet (Oracle)
  6. Presently
  7. Prologue (WordPress theme by Automattic)
  8. SocialCast
  9. Status
  10. *Sweetter 2.0 (SUGUS)
  11. Trillr
  12. Twitter
  13. *Twoorl
  14. Yammer
  15. *Yonkly
  16. Iron Feed (no link yet)
  17. unannounced (no link yet. see our report, TBD)

I’m aware of roughly 5 other similar, but unannounced, projects. Guessing these 20 are the tip of the iceberg.

Joint Contact looks pretty awesome, has microsharing features and integrates with Twitter. Cool enough that we may try it, but, not really what we consider an internal microsharing tool. What we love most is that it’s using Twitter to send notifications and accept remote updates. This in/out “command line” function is an important function that we predict for enterprise microsharing tools.

IDidWork offers microshared track completion along with evaluation and performance, and it’s short and sexy like microsharing, but a social network it is not, even in the “you and your team task feed” group version.

Getting Started on Twitter

With the number of active Twitter users growing over 900% in 2008, a rising wave of new users and companies have been signing up for Twitter accounts. Our round up of great beginner’s guides is now more relevant than ever.

Official Resources

How To

Why To


Twitter in Plain English by Lee LeFever and his team at Common Craft looks at a good beginner “use case” for Twitter.


My friend @GoldieKatsu created this 20-minute tutorial that covers setup through more advanced uses.


Twutorials is a blog of short video tips.

Other Indexes

Know of more ‘Getting Started’ posts? Drop us a line in the comments

Still Don’t Get Twitter? Maybe This Will Help

It’s okay to admit it. You’re among friends. You’ve been on Twitter for a couple of months now and you still can’t figure out what the heck all the fuss is about. It took me a while to “get” Twitter, too, but now I find it an indispensable part of my toolkit for gathering information and promoting my work. Here are some things to think about.

The 140-character limit is liberating. Writing blog entries is a time-consuming task. I’m not the type who fires off one-sentence posts, so I like to put some thought into what I say on a blog. In contrast, Twitter’s 140-character limit lends itself well to quick thoughts that I believe are worth sharing with others but that don’t justify a full-blown blog entry. Very little of what I tweet makes it into my blog and vice versa.

The 140-character limit can also be frustrating. If you have ever engaged in an e-mail exchange using Twitter direct messaging, you know it can be disjointed. At some point, you need to jump to e-mail. That said, 140 characters does force you to focus your thoughts and to write succinctly,

Public conversations. Twitter gives everyone the option of making discussions public. You can’t do this with e-mail, and it’s difficult to accomplish on a blog. If you believe that your exchange with others would benefit from public input, or if you just want to expose the discussion to others, you have that option. You can always take things private via direct messaging if you wish.

Immediacy. When you just can’t wait for information, Twitter can’t be beat for getting your question to a large group. It’s impractical to do this with e-mail. People’s inboxes are already cluttered with spam and you have no way of getting your message to people you don’t know. Also, through “retweeting,” a message can reach a large number of people who aren’t on your follower list. This brings new perspectives to the conversation and gives you the opportunity to discover people you wouldn’t have otherwise met.

Retweeting. While we’re on the subject, don’t underestimate the power of the retweet. When someone picks up your message and forwards it to their followers, it magnifies your reach and often recruits new followers in the process. Sending provocative messages that others retweet is a great way to build your following and your contact list for information-gathering and promotion.

Discovery. Twitter is the most efficient mechanism I’ve ever seen for discovering interesting information. I could literally do nothing all day but monitor the “All Friends” feed in TweetDeck and read interesting articles that others recommend. If it weren’t for Twitter, for example, I wouldn’t have known that Travelocity has hotels in Las Vegas for $22 a night. This discovery process is not unlike scanning the pages of a newspaper, but it’s much faster and more encompassing. Also, you know that comments and recommendations from certain people will be of particular interest to you, so you have the option of drilling down on individual profiles to see what they’ve been saying recently. Chaotic? Sure, but that’s part of the discovery process.

Searchable. If you want to find out what people are saying about you right now, services like Twitscoop and Monitter enable you to instantly track mentions of your company, product, industry or whatever and to save them as RSS feeds for later browsing. You can do the same with Twitter Search. Google Alerts currently doesn’t index Twitter feeds, but Filtrbox does.

Twitter is a deceptively simple idea with remarkably powerful applications. People are only beginning to tap into its potential.

Paul Gillin is an author, speaker and writer who advises businesses on online marketing. He is the author of The New Influencers: A Marketer’s Guide to Social Media and the newly-published Secrets of Social Media Marketing. He blogs at

Twitter is my Village

For me, connecting on Twitter with someone I’ve just met in person is inviting them to live in “my village.” Follow-up won’t be limited to the “nice meeting you” email cul-de-sac. On Twitter, we’ll cross paths incidentally and without pressure. I may bump into them “around town” for maybe a word or two at the “coffee shop” or “post office.” Over time we may discover common interests (aka social objects) in each others’ tweets, and connect more deeply as neighbors or friends.

For a contrived, weird and techy way to communicate, Twitter’s “passive conversation” fosters very natural, gradual relationship-building. I explained about the village to Dan Bricklin, who immediately connected it to the chapter on “taming” and the Fox in The Little Prince.

The Village Mind
New to Twitter, it makes no sense. Post 140 characters into the ether? Stare at the public timeline’s chaos washing over me? Why the h…?

How does Twitter shift from idiotic to amazing? It takes a village – a critical mass of interesting people – to read and write to. When my brain started to connect with the brains (and hearts) of others, it got really, REALLY cool for me. You may be looking for like minds, or you may want to be totally shaken up by new ideas. Both work. One day I suddenly realized this was, for me, tribe-finding. For arguably the first time in my life I didn’t feel as weird and different.

Everyone connects to a different array of tweets and tweeters, so there aren’t discrete villages per se. But, the degrees of separation and connection create layers around each individual that hint at a very sketchy (and Twitter-specific) “social map.” (Often highly removed from who you actually know).

The Village Heart
Right in “my” own village (yours too?) @susanreynolds‘ breast cancer fight and the Frozen Pea Fund bubbled up as a lovely grassroots social movement to rally around and raise support for one of our own. (If you missed it, the story is in today’s Washington Post.) With Twitter though, the “village” feel of intimacy is profoundly global. Her story’s been blogged hundreds of times including Scoble, Loic, TechCrunch and even a link on the BBC home page.

This week in a nearby village, a car crash stole a well-loved young mother.Ashley D. Spencer left behind baby Lucy (2 months old), toddler “Sproglet” and her loving husband. She’d shared her pregnancy on Twitter as @ashpreggo, switched to @AshDMama after baby Lucy’s birth and is the only person I know of who permanently added PEA to her Twitter ID in honor of @susanreynolds. She died, tragically, and FAR too young, as @AshPEAMama. Ashley once sent me this hearty laughter on a very dark day. In her village, her humor and caring touched many lives deeply.

And so our eccentric archipelago of Twitter villages is mourning, andstruggling to try to help Ashley’s family. @Mosqueda set up this memorial fund to help with funeral expenses and childcare.

If you’re not on Twitter yet, I don’t blame you if all this seems unrealistic or hyped. But lives and communities are changing, profoundly, over here in this funky little Twecosystem the guys from Obvious built. You might want take a look sometime. I’ll probably see you in the coffee shop

Three Stages of Presenting with Twitter

There’s a new story almost every week of a presenter getting roasted on Twitter. The possibility that this might happen to you could be scary. Presenting at conferences is hard enough without the added complication of Twitter.

But it’s not all bad. Conference organizers and presenters are experimenting with using the backchannel to proactively engage audiences using the backchannel. (The backchannel refers to an online conversation taking place at the same time as a live speaker or speakers).

I’ve written an eBook “How to present with Twitter (and other backchannels)” to help you thrive in this new presentation world. In the eBook I take you through the three stages of presenting with Twitter (or any other backchannel) from survival through to engagement. Here’s a summary of the stages:

1. Survive the experience


If you prepare thoughtfully, respecting the needs of your audience and do your best, you will survive presenting to the backchannel. An audience will generally (notwithstanding a few rogue tweeters) be tolerant unless you present content that is out-of-date, wrong or insulting to their intelligence and experience. Audit your presentation for the hot buttons which will get even the kindliest audience member tapping out a tweet. For example, look for and remove:

Prepare yourself psychologically for what’s its going to be like presenting to a tweeting audience. Gather together a few colleagues and present to them while they keep busy on their laptops. If you can do that for 10 minutes you’ll be more at ease when you face your real audience.

During the presentation

Take control of the presentation environment. If there’s a big screen display of the backchannel ask for it to be turned off.

These are the essential things to do. The next stage is to use Twitter to react in real-time.

2. Respond to the audience’s needs

Twitter is a fantastic tool for finding out what people are thinking while you’re presenting. And if you find you’re not meeting their needs, you can respond and change tracks.

To do this you need to monitor the backchannel. Unless you’re a practiced multi-tasker or supremely-skilled presenter, get some help with this task. When you’re presenting you need to be 100% focused on living your words and connecting with your audience. I know that I can’t do that and scan the backchannel at the same time. There are two ways that you can monitor the backchannel during your presentation:

Twitter moderator

Ask a Twitter-savvy friend or colleague to be your Twitter moderator. If you don’t have anyone who can play this role, ask for a tweeting volunteer from the audience. Their role is to monitor the backchannel and alert you to tweets that you can or should respond to (see more on this below).

Twitter breaks

As well as having a Twitter moderator take Twitter breaks. After each part of your presentation, take a short break in your presentation so that you can have a look at the Twitterstream, check you’re on the right track and answer any tweeted questions. Combine the Twitter break with taking questions in the frontchannel.

Here are some of the types of tweets you might see and how to respond to them:

  1. Positive contributions. The backchannel can contain incredibly useful information. It will likely shatter the illusion that you’re the only expert on your topic. Highlight useful tweets and thank people for their contributions.
  2. Points of disagreement. These tweets may be a bit confronting, but here’s how to think of it — your audience is engaging and participating in your presentation. See them as an opportunity to engage deeper. Read out the tweets (or display them on the screen) and ask the tweeter to elaborate. This is important because it can be quite tricky to make a complex point in 140 characters. Then respond the same way that you would if this were a traditional Q&A session.
  3. Environmental issues. Sound issues and other distractions are all things that people may tweet about. Ask your moderator, conference host or a volunteer to get the issue fixed as soon as possible.
  4. Content disconnect. If your content is not meeting the needs of the audience you’ll get to hear about it. Here’s where you need to exercise some judgment. If there is only one tweet like this you can probably disregard it, but if it is retweeted or others reply in agreement, then you should take some action. This may be very disconcerting for you as a presenter, but better to know now and attempt to put things right, than to find out later that you bombed when you can no longer do anything about it.

3. Engage your audience

The third stage is not just to survive and respond, but to use Twitter proactively to engage your audience. There are now a number of Twitter tools which have been developed to make it easy to use Twitter in your presentation.

Tweet your key points

To ensure that your key points are tweeted, craft them into tweetbites — short sentences ready-made for tweeting. Both PowerPoint and Keynote have add-ins so that you can schedule your tweet to be posted at the same time as you click on a specific slide.

Use backchannel tools other than Twitter to create engagement

If you plan to use the backchannel proactively in your presentation, it may be better to use a backchannel tool other than Twitter. This is because:

  1. Twitter users won’t have to be concerned about overwhelming their followers with a series of presentation-specific tweets.
  2. Anybody can access and contribute to the backchannel without having to register.

That makes the backchannel more inclusive: no Twitter-divide — and it allows the backchannel to become more intimate amongst conference attendees.

Nina Simon of Museum 2.0 has written a great account of using both Twitter and a no-registration backchannel tool, TodaysMeet, at the WebWise 2009 conference:

“Whereas Twitter provided the conference highlights to a wider audience,TodaysMeet allowed attendees to delve deeper into individual moments and questions.”

If you’re presenting to a conference you need to be ready for the backchannel. Download my free eBook “How to present with Twitter and other backchannels” (no sign up required) for more help.

Blog Link Bankruptcy

Lotsa bloggers been declaring “email bankruptcy” lately, deleting wholesale their inbox contents and publicly announcing that anyone with an important, recent email should just send it again.

Cool idea.

But it’s my blog bookmarks folder that’s outta hand. Call this is horrible, lazy blogging, but I’m doing it anyway. I’m declaring Blog Link Bankruptcy. Below is my current backlog of presentations links to blog about. Someday I will explain the more important ones, but I need this clean break for the moment… Call it trying to be less of a perfectionist.

On Presenting Well:

Twitter for Business

Twitter for Business

Should your company Twitter?

This collection of articles is a starting point for understanding how microsharing tools such as Twitter can be used to impact the bottom line.

Pistachio Consulting helps companies, brands, agencies and high profile individuals make smart business use of microsharing tools like Twitter. We provide briefings, consulting, strategy, training and full microsharing programs that create value, engage customers, learn more about their customers and better engage with their market. We also offer professional services and research to support microsharing inside the enterprise. Contact us for more information.

Mainstream media attention to Twitter for Business
Brave New World of Digital Intimacy, New York Times Magazine
CEO Guide to Microblogging, BusinessWeek (6-part Special Report)
Four Ways Companies Use Microblogging, CIO Magazine
Five Marketing Tips for Tackling Twitter, Steve Mulder
How Twitter Can Help at Work – Shifting Careers – Small Business – New York Times Blog
Anita Campbell at on Why Business Bloggers are Twittering
Why Twitter Matters by Stephen Baker, Businessweek May 15, 2008
See how USAToday wrote about (and uses) Twitter
New York Times and ABC News both covered Comcast‘s Twitter use
Twitter for Business Blog Posts
Chris Brogan’s 50 Ideas post is the kind of thing your company’s Twitterers should post on the wall as they get the hang of it: full of practical ideas, examples and humorous guidance on the hows and whys of doing it right. Stick around for the comments too, which are always worth a look at his site.
Valeria Maltoni writes about three business reasons to Twitter: 1) potential channel presence, 2) try new ideas for feedback and 3) establishing a business voice and personality.
Tara Hunt Tweeting for Companies 101
Dawn Foster guide for brands and corporate identities
UI on this Business Matters supplement is a tricky if your browser lags, but the content is solid
@RogerBauer kept this slide deck very simple and directly addressed myths and obstacles.
There are also lots of great, practical tips online. Here are a few to start:
Chris Brogan explains a practical, simple business use case: Listening for opportunities
Jeremiah Owyang outlines a trajectory for the “Evolution of brands on Twitter”
John Jantsch put together a free beginners’ guide to using Twitter for business
Ann Handley talks about “7 ways marketers can use Twitter”
Joel Postman “rules” for corporate presence on Twitter post highlights the importance of 1) legitimacy 2) real names 3) ability to respond meaningfully 4) protect consumers 5) list accounts on your website 6) be human 7) let regular employees participate
Ellen Petry Leanse‘s 8 Twitter tips for business series of posts is a solid guide1&2, 3&4, 5&6, 7&8
Valeria Maltoni asks “Is it time for corporations to get a Twitter presence
Shara Karasic at offers her Guide to Twitter for business
Rich Brooks on How to Use Twitter for Business
@JordanLevy‘s Twitter for Business flowgram
@LeeOdden has some really interesting posts and did a “how do you use Twitter” poll


Enterprise Microsharing Tools Comparison

Directly download the .pdf: Enterprise Microsharing Report

…or use the options below to view it online, embed it on your blog or email a copy. And please feel free to contact us about microsharing at your company. For use cases and more information, try this enterprise microsharing resource list.

1. Read it online using Issuu


2. View, embed or download the document from Scribd:
Enterprise Micro Sharing Tools Comparison 11032008

Enterprise Microsharing Apps: Read All About Em


This post officially launches our first research report on the 19* applications vying to bring Twitteresque networking and communications inside the enterprise.

Download the .pdf here or use Scribd to view, embed, share or download. You are welcome to share it freely within your organization and networks.

Enterprise Micro Sharing Tools Comparison 11032008

Well Wishes $2 You

Well Wishes $2 You

1. What can $2 do?
2. How can I thank and honor clients and friends of Pistachio Consulting this year?
3. What do I want most of all for Christmas?

Well Wishes.

I want to make a big difference. To save kids lives. It’s a tough year though. I don’t want to ask much of any one person. I realized just $2 from each of my Twitterreaders would be $25,000. If everyone who reads this – YOU – gives just $2,Charity: Water can build an entire water project for a school or hospital in Africa.

Betaworks and Tipjoy liked my idea and will 1) waive ALL fees for their “micropayments via Twitter” tool, and 2) match up to $10,000. Twitterers can donate NOW using this widget:

Fill in your Twitter username and password. Click “give & tweet.” Then click “Pay” to fund your tipjoy account ($5 minimum, you can pay anyone on Twitter with it). Or tweet

p $2 @wellwishes for (your message here) via @tipjoy

and then set up your account at TipJoy. The $10,000 match is on the @TipJoy donations only, so PLEASE give it a try. Follow our TipJoy progress here. You fund your @tipjoyaccount with a simple PayPal transfer, $5 minimum, and can tip anyone at all with your balance.

or donate via PayPal or Credit Card to our page on the Charity: Water site. (Charity: Water has asked for a $10 minimum due to their fees).

When else can you make SUCH a difference for just $2? Are you in? Can you spread the word? Can this become a new way of “many hands/light work” using new tools and communities?

C L E A N   W A T E R

Last year I returned from India with dysentery. I was easily cured. But I’d seen so many kids living in squalor there, and I learned that for impoverished kids (like baby beggar whose insistent touch demolished my resolve the night I shot this) diarrhea can be a death sentence. 5,000 kids die EVERY DAY for a lack of clean drinking water.

Today 5,000 children will die of totally treatable illness because they lack clean drinking water. Tomorrow, 5,000 more will die. and the next day… and… That’s 35,000 children between now and Christmas. Yeah.

Safe water is a fixable problem touching MANY important issues:

  • children’s health and welfare
  • women’s rights
  • environmental degradation
  • international development in impoverished nations
  • equitable access to education

Unsafe water ruins health and opportunity and leads to military and economic conflict. Children suffer worst. Infant mortality is severe. Girls are kept from school to carry water for their families. Women suffer violent attacks and rape at remote water sources. Thousands of children, 90% of them under 5 years old, die from related infections. Every day.

These videos from Charity:Water provide even more answers: why water?

W H A T  C A N  W E  D O  W I T H  $2?

Though I’m asking YOU to donate, this project is my holiday token of thanks FOR YOU. Backwards, HUH? I could just donate to thank Pistachio’s clients, blog readers and Twitter friends. In honor of all of YOU.

But my donation alone isn’t enough to make a difference. We need leverage. We need you. We need $2.

Give because my tweets make you laugh or think. Give for the holidays. Give because I’m tilting at windmills again. Give a re-tweet or a blog post. Give me lip about this insane idea. Just. Take. Part?

From this moment until midnight on Christmas Day, EVERYONE who reads this, PLEASE chip in $2 and spread the word. I’ll personally donate 1% of the total no matter how high this goes (at least $250).

H O W ?

You can use Tipjoy to donate AND spread the word right on Twitter.


  1. Sign up for tipjoy at: You have the option to sign up using only your twitter credentials.
  2. Copy and paste this Tweet: p$2 @wellwishes to build wells and save children’s lives (via @tipjoy)
  3. Be sure you have funded your Tipjoy account. Start with as little as $5 and tip it to whomever you wish.

Direct: You can donate ANY amount via credit card or PayPal right at the Charity: Water site.

I’d be so incredibly stoked to see 12,500 tiny donations from all over the web come together to make my Well Wishes dream come true… It just takes $2. Won’t you?

W H Y  C H A R I T Y :  W A T E R

Charity: Water allocates 100% of donations to its projects and oversees each one. We’ll get to see the fruits of our effort directly. Our fundraising page at their site is here. Also,please watch and share some of these incredible videos.

W H Y  T I P J O Y ?

I Twitter-researched our options. Tipjoy stood out for: 1) for tiny donations 2)contributions right on Twitter. With an account you can pay anyone with a Tweet. 3) They are matching $10,000 of your @tipjoy donations!!! You do it with the widget above, or just by tweeting:

p$2 @wellwishes to build wells and save children’s lives (via @tipjoy)

Then you set up and fund ($5 minimum, but spend it anywhere) a TipJoy account.

I’ve personally met John Borthwick of Betaworks and Ivan Kirigin of Tipjoy. Both responded to my Twitter question out and, err, tipped the scales by waiving their fee AND promising to match $10k worth of donations dollar-for-dollar. Thanks to Betaworks and Tipjoy, this could mean $35k – nearly TWO entire water projects – for Charity: Water.

Betaworks is a well-known and reputable incubator in New York, and John is an early investor in Twitter, Summize, and many other startups. Your credentials are safe. This is highly legit.

© 2015 Pistachio Consulting