Speaking and more Twitter for Business keynote: Webcom Montreal, November 2008. Whether you need a great keynote, executive briefing, panelist, webinar, live appearance, interview, tutorial, phone consult or retained advisor, I’m here to serve. Learn why Guy Kawasaki, Richard Binhammer (@richardatdell), Penelope Trunk and hundreds of other individuals and businesses credit me with helping them… Continue reading Speaking
Internal Collaboration and Communication
Enterprise 2.0 Professional services for microsharing within the enterprise. We conduct research, test pilots, consulting and implementations that use microsharing as a social network and collaborative tool to connect employees. Internal Collaboration and Communication There’s a lot of talk about “Twitter in the Enterprise” and many tool developers are building applications to deploy behind the… Continue reading Internal Collaboration and Communication
CIO Magazine Four Ways Companies Use Microblogging
Chris Lynch was kind enough to interview me for this CIO Magazine article yesterday. I like the framework and examples he put together: (Careful) Product Pushing. Examples: @JetBlue announcing their eBay auctions; @KodakCB tweeting about their product in action. Community Outreach. He nods to @WholeFoods and@PopeyesChicken and urges “think about the communities you serve, online… Continue reading CIO Magazine Four Ways Companies Use Microblogging
Socialtext Signals Announced
Yesterday in rolling out Socialtext 3.0, there was a small (but much echoed) mention of their coming enterprise microsharing application Socialtext Signals. In our Mashable post last week, Signals was the 15th “unannounced” enterprise microsharing service. I got a sneak peek at Signals in July duringBrainstorm Tech and have looked forward to more. This is… Continue reading Socialtext Signals Announced
TweetBacks: Trackbacks 2.0 for Your Blog
I too, cringe at the addition of “2.0″ to words other than web (I even cringe at that one sometimes) but this really is a new, more social form of commenting. TweetBacks are an implementation of the concept of trackbacks for Twitter. By installing the JavaScript code on your blog template, you can display a… Continue reading TweetBacks: Trackbacks 2.0 for Your Blog
Not Everything That Can be Counted Counts
The Shorty Awards are a pretty typical example of the “popularity contest” model so ubiquitous in social media. At their best, they can be used to measure popular opinion, and as we know (perhaps too well) popular opinion does not equal truth. Nor does it indicate quality or value. “Not everything that counts can be… Continue reading Not Everything That Can be Counted Counts
Pros and Cons of Manipulating Trending Topics as a Source of Traffic
Svetlana Gladkova of Profy.com uncovered an interesting way to help promote a business on Twitter. She discovered that one of the top Trending Topics appearing on Twitter Search (aka Summize) was Career Builder, a US based job board website. She further learned that several Twitter accounts from Career Builder were Tweeting links to each new… Continue reading Pros and Cons of Manipulating Trending Topics as a Source of Traffic
Groundswell: Internal Enterprise Social Media
Hit my review copy of Charlene Li and Josh Bernoff‘s Groundswell today and went straight to (Chapter) 11: The Groundswell Inside Your Company. Through nice storytelling, Li and Bernoff trace three case studies of internal social media rollouts: Best Buy’s Drupal-based Blue Shirt Nation, wikis at Avenue A/Razorfish, Organic and Intel and Bell Canada’s ID-ah… Continue reading Groundswell: Internal Enterprise Social Media
Twitter for Lawyers
Reading List There’s a growing body of articles about Twitter for Attorneys and others in the legal professions. For your consideration: Twitter for Lawyers by Gina F. Rubel, The Legal Intelligencer. Mar 2009 Lawyers Hop on the Twitter Bandwagon by Sindya Bhanoo, The Industry Standard. Feb 2009 Aren’t You on Twitter Yet? by Lance Godard.… Continue reading Twitter for Lawyers
Twitter for Business: Three Examples to Start From
The post below features some pretty well-known case studies, but if you are new to Twitter for Business, this is a great place to start. Twitter has become a popular business tool for everything from Public Relations to Customer Relations Management. It’s an integral part of business social media campaigns but because of its youth,… Continue reading Twitter for Business: Three Examples to Start From